"Sneaky"

Animation / Commercials

 

This television commercial was produced for Battery Hub. They are a motor electrical specialist store and battery centre. The spot features a CG gremlin who has a taste for anything electrical, particularly car electrics! The idea is that during the night, sometimes a strange gremlin may fiddle with your car. With Battery Hub’s early detection and diagnostics checks, they will rid you of any gremlin problems.

We shot the film using a stand in dummy toy, this gave us key lighting & shadow reference. The gremlin character was conceptualised from the ground up, including all textures & rigs, and built in Maya. Compositing was done using After Effects and Nuke. For motion tracking we used Mocha Pro. Ant conceptualised and directed the spot, created the initial gremlin 3D model and artwork, and supervised the entire production. An original music score was composed in harmony with the visual process.